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Analyst - Lifecycle Automation

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Role area:
CEO Europe
Contract type:
Full Time
Location:
London
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Analyst – Lifecycle Automation

Paddy Power Betfair (PPB)

Reports to: Senior Analytics Manager – Lifecycle Automation

Location: Hammersmith

Analyst – Lifecycle Automation

Paddy Power Betfair (PPB)

Reports to: Senior Analytics Manager – Lifecycle Automation Location: Hammersmith

Role purpose:

Lifecycle automation team build systems, not just decks. They are the experts turning insight into action, learning by doing. They analyse, experiment and build data guided systems to optimise towards consistent, impactful and cost efficient interactions with the customer.

The team sits in the wider BI & Analytics Systems team, and focuses upon building out and improving underlying targeting mechanisms that both ensure relevance for the customer and ROI for the business. To do this well the team also builds reporting to check the health of the systems, designs experiments to ensure that they are working, and conduct deep dive investigations to identify overlooked areas.

In general, you will do this by querying the data warehouse using SQL, digging into the data using a combination of Tableau and Excel, building and testing hypotheses and then putting things live by working with teams around the business to link the work made to the platform doing the intervention and to eventually move to proper production standard deployment. In many cases Adobe Campaign is the CRM tool that we will integrate the targeting with. Once live something will then need monitoring, so intelligent experiment design is important coupled with Tableau to share the monitoring.

As an analyst, it is expected that you’ll be able to support the wider team on key projects and use data extraction and manipulation techniques combined with a strong commercial understanding to build solutions to problems. When it comes to projects, there is an expectation that you can partner with stakeholders to understand the underlying commercial drivers of any ask and then identify the best way of achieving the outcome.

Accountabilities:

  • Production of accurate work
  • Documentation of work
  • Good communication with business stakeholders

Responsibilities:

  • Conducting analysis to identify opportunities
  • Building reporting to track performance
  • Being aware of the wider picture of interventions happening
  • Working with stakeholders to understand and deliver on requirements

Experience:

  • 1+ years’ experience as an analyst, supporting operational and/or commercial teams
  • Bachelors/Masters degree in a qualitative field (e.g. mathematics, statistics, economics etc)
  • Ability to ask the next question is vital, demonstrating commercial acumen
  • High level SQL skills
  • Knowledge of R or Python an advantage
  • Knowledge of KPIs and important factors around ecommerce a plus
  • Knowledge of online/offline sports betting and gaming an advantage

Competencies:

Numerate & Data Savvy: expert in the eyes of the team, good personal experience of delivering insight

Drives Results: gets stuck in and achieves results that impact the bottom line with high levels of energy and enthusiasm

Drives Vision & Purpose: clearly articulates and shows personal commitment to our vision and purpose

Ability to drive change: ability to drive change to continually improve performance and address changing business conditions. Understand the changing pace of business, identify practices and critical business processes impacting speed/ effectiveness of service delivery; plan, initiate and drive change.

Personal Pace: role models a rate of performance and delivery in his/her personal style that can keep pace with the PPB environment.

Nimble Learning: is agile and flexible. Learns quickly when faced with new situations