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Head of Online Media - Paddy Power

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Role area:
CEO Europe
Contract type:
Full Time
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The Head of Online Media for Paddy Power will manage paid advertising campaigns across digital ‘display’ and social platforms across all markets that we operate within.

The team is responsible for delivering first class campaigns that are aligned to the overarching KPI’s for the brand in each region. These range across demand generation, customer acquisition and retention.

Working closely with your key stakeholders within the wider digital team, Paddy Power Brand and Paddy Power P&L, you will develop and deliver the Online Media advertising strategy to align with the business requirements

The Head of Online Media will be required to have hands on experience in planning and running large digital campaigns across programmatic buying, social and direct digital buys..


  • Be seen as a ‘guru’ for Online Media marketing, covering Social and Display, across the team and wider business
  • Develop best practice marketing strategies that consistently improve reach, effectiveness and conversion based on campaign goals
  • Manage all Paddy Power online media campaigns across all products and markets, recommending change to deliver / exceed key KPI’s
  • Manage budgets and optimise accordingly
  • Work with external media partners to overcome roadblocks, identify/act on new opportunities and more efficiently deploy/leverage their platforms/services
  • Develop a high performing team obsessed with delivering great creative campaigns that land the customer propositions in a way that stands out in a cluttered space
  • Be the key point of contact for the Paddy Power Brand team around creative development across social and display platforms
  • Introduce and adopt new platforms into our marketing mix
  • Work with Marketing Tech and Business Science to improve marketing effectiveness and be at the forefront of online advertising strategy and execution
  • Align with your Betfair counterpart, along with others across the group, to ensure shared learning and group wide test and learn strategies


Customer Obsessed: The ultimate customer advocate. Understands the end-to-end customer journey and is fully focused on the six disciplines for great customer experience: strategy, customer understanding, design, measurement, governance and culture; creates a customer oriented environment that focuses on maximising customer satisfaction, loyalty and commitment; finds innovative ways to drive customer engagement with the brands.

Commercially Savvy: Possesses good business and industry knowledge that demonstrates a clear understanding of how PPB operates and makes money; consistently spots possible future practices and trends in the business and industry and is able to translate these into commercially sound solutions which have significant impact.

Effective Communicator: Encourages effective communication across the team and wider organisation; provides clarity through communication and is able to inspire and relate to individuals at all levels of the organisation.

Quality Decision Maker: Quickly and confidently makes tough decisions and difficult trade-offs in a constantly changing environment, skillfully balances analysis with decisiveness; is a role model for cross functional problem solving and decision making whilst never losing sight of our customer’s ethics.

Resilient: Demonstrates a bias for action when faced with tough challenges; is confident under pressure; maintains a positive attitude despite adversity – is a steadying force for others; grows from hardships and negative experiences; manages crises and high pressure situations effectively; bounces back quickly from setbacks and encourages learning from mistakes.

Hungry for Results: Creates a relentless will to win culture that instils energy and builds accountability throughout the organisation; consistently achieves organisational results that have a sustained, long-lasting and positive impact on business performance; works effectively to make the right decisions all can be proud of; skillfully addresses obstacles and keeps others motivated to overcome challenges; champions and embeds a trusting culture that ensures teams work together to get results delivered.

Wins Together: A role model of collaborative leadership; knows when to seek a variety of viewpoints when leading discussions, developing solutions or strategies; identifies and champions initiatives that build and promote a culture of collaboration.

Talent Focused: Aligns and drives career developmental goals with PPB’s objectives; places a high priority on the development of others and continuous learning; develops self and others through coaching, constructive feedback, exposure and stretching assignments; identifies successors and ensures they are ready for key roles; is a good judge of talent and organisational fit; constantly works to attract top diverse talent as well as being an advocate for the company.