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Marketing Executive

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Role area:
CEO Europe
Contract type:
Full Time
Location:
London
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The Role…

The key purpose of this role is to contribute to the strategic delivery of Betfair Gaming CRM campaigns in the UK and Ireland. Reporting to the CRM Manager – Betfair UK&I Gaming, the responsibilities cover the end to end management of CRM activity, from assisting with the planning and costing, to building, execution and optimisation of targeted, customer-focused campaign activity that span the entire customer lifecycle.

This successful candidate will be one of two CRM executives working in the Betfair Gaming CRM team, which will manage Casino, Arcade, Poker, Bingo & Exchange Game stakeholders and who work closely with the Betfair UK&I Sport & International CRM team to bring the brand strategy to life in communications.

What You’ll be Doing…

  • Contribute to the monthly planning process which is led by the CRM Manager, with a view to developing longer term customer-centric plans.
  • Deliver flawless execution of campaigns across a variety of channels, working closely with CRM Data.
  • Acting as main point of contact for Betfair Gaming Commercial to understand the commercial needs.
  • Work closely with the Betfair UK&I Sport & International Execs to ensure the brand is talking to customers with one voice.
  • Partnering with the marketing insight team to constantly improve targeting and campaign performance and ensure we’re making data-led decisions.
  • Work closely with Creative Studio to deliver exciting on-brand content.
  • Contribute to monthly reporting which clearly links to P&L KPIs and which focuses on what activities should be dialled-up / down.
  • Influence ongoing budget management decisions to meet the desired balance between ROI and spend.
  • Contribute to culture of continuous improvement by assisting pilot projects that test new approaches / technology (e.g. Moveable Ink) to optimise campaigns and rolling-out approach across all BAU projects once approved.

What We’re Looking For…

  • Excellent stakeholder management
  • End-to-end campaign management experience
  • Strong reporting and analytical background
  • Ability to understand the implementation of sophisticated customer segmentation
  • 1:1 communication experience would be a bonus
  • Ability to edit HTML and QC the coding of others to a high level
  • Knowledge and experience of using Google Analytics and/or Tableau
  • Ideally some previous experience with multiple brands and stakeholders
  • Ability to work at a fast pace, whilst still showing meticulous attention to detail
  • Highly organised and focused, with excellent project management skills

What you’ll get in return…

Career Progression

5 global brands in 3 continents means endless opportunities. We’re a FTSE 100 with a start-up soul, so if you enjoy working in a fast-paced, innovative environment, you’ll get on here. There are many directions your career can move in; whether it’s gaining promotion within your existing team, or an international move.

Uncapped Holiday Allowance

Yes, you heard that right – UNCAPPED holiday!

Flexible Working

We play many roles in our busy lives; juggling family, fitness, work, study and community interests. Sometimes there just aren’t enough hours in the day. Which got us thinking. Wouldn’t it be great if we could play with time and fit in all the things that are important? Good news. You can. We have a host of flexible working options that are available to everyone at PPB.

The Fun Stuff

Competitive salary and bonus scheme, ‘Pizza & Drinks Fridays’, health and wellbeing with free classes such as Yoga, bootcamp, Brazilian jujitsu, running club and lots of great events organised throughout the year by our own Ministry of Fun.

The Boring Stuff

Free underground parking, subsidised canteen, pension, health insurance, life insurance, sharesave scheme, access to thousands of online learning courses, free fruit to the office daily.

There’s more but we won’t go on…