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Senior PR Executive, Ireland

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Role area:
CEO Europe
Contract type:
Full Time
Dublin or London
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**12 Month FTC Contract**

** LOCATION: Role would be primarily focused on the Irish market, but will work between the PP offices in London and Dublin.

The Role…

At Paddy Power, PR is not your standard 9-5, office-based role – instead, it is idea focussed and results driven.

The Senior PR Executive, Ireland is accountable for the generation of original, sharp-witted stories embedded within the distinctive PP tone of voice that both entertain and inform our customers and media contacts in Ireland.

Though we obviously have a strong sporting heritage, we also play in politics and showbiz – so you’re going to have to know your Rose of Tralee from your Sam Maguire, while being able to cover Leopardstown.

One minute you’ll be putting together a press release reacting to the latest breaking news, the next collaborating with our busy trading room floor to answer a media enquiry, and the third you’ll be supporting Mischief activities around the major calendar events.

This is a truly varied brief, with the freedom and opportunity to work on some seriously cool stuff.

What You’ll be Doing…

  • Hijack the news agenda: Produce, write and distribute odds-related releases reacting to the Irish news agenda, landing coverage online and in print. On a daily basis, you will be putting a Paddy Power spin on the breaking news, while constantly coming up with ideas for tactical mischief stunts.
  • Talk like Paddy: Communicate – both in written and verbal form – in the brand tone. Whether that’s when you’re writing one of the PP columns, composing a press release quote attributable to Paddy Power, or off-the-cuff while appearing on television or radio.
  • Make friends and influence people: Because, let’s face it, that’s what PR is. You’ll be expected to have – or quickly generate – a contacts book of who’s who in journalism. Whether that’s through a full-on hospitality day or simply proving a responsive and reliable contact, you’ll be responsible for keeping tabs on who we need to know, and who we need to blow our entertainment budget on.
  • Generate ideas: Because a contacts book isn’t always enough to land coverage. This will primarily consist of PR stunts, be that major activations before a Cheltenham or World Cup or more regular ‘mini-Mischief’ pieces. But you could also serve up: a smart and reactive press ad, a brilliant editorial piece for Paddy Power News, a funny social video, or an activation in our retail estate.
  • And take the best from elsewhere: You’ll need to be friends with agencies – that’s inevitable. Your contacts here should be bringing you their finest ideas and first.
  • Measure performance: Not always the sexiest part of the job, no, but it is essential that you can communicate with the rest of the business on all PR activities.

What We’re Looking For…

  • Candidates should have demonstrable experience of producing, writing and distributing press releases or new stories within a fast-paced environment
  • PR agency experience in Ireland is a must. Evidence of delivering major activations and events, working with significant ambassadors, and nailing PR all highly desirable CV points.
  • Candidates must have numerous examples that show case their creativity and idea generation.
  • Given how madcap the news agenda is, you’ll need to be nimble in reacting to breaking news stories – having demonstrable experience in this respect would be beneficial.

What you’ll get in return…

Career Progression

5 global brands in 3 continents = endless opportunities. We’re a FTSE 100 with a start-up soul, so if you enjoy working in a fast-paced, innovative environment, you’ll get on here. There are many directions your career can move in; whether it’s gaining promotion within your existing team, or an international move.

Uncapped Holiday Allowance

Yes, you heard that right – UNCAPPED holiday!

Flexible Working

We play many roles in our busy lives; juggling family, fitness, work, study and community interests. Sometimes there just aren’t enough hours in the day. Which got us thinking. Wouldn’t it be great if we could play with time and fit in all the things that are important? Good news. You can. We have a host of flexible working options that are available to everyone at PPB.

The Fun Stuff

Competitive salary and bonus scheme, ‘Pizza & Drinks Fridays’, health and wellbeing with free classes such as Yoga, bootcamp, Brazilian jujitsu, running club and lots of great events organised throughout the year by our own Ministry of Fun.

The Boring Stuff

Free underground parking, subsidised canteen, pension, health insurance, life insurance, sharesave scheme, access to thousands of online learning courses, free fruit to the office daily.

There’s more but we won’t go on…