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International Senior Sponsorship Executive

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Role area:
CEO Europe
Contract type:
Full Time
Dublin or London
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We’re Flexible! This exciting opportunity is open in a number of locations to include: London, Dublin and Porto.

**Potential Relocation Opportunities to London available**

The Role..

The International Senior Sponsorship Executive will be accountable for managing the relationships of Betfair’s international sponsorships with a focus on the LATAM market.

Betfair are one of only a few prestigious brands to sponsor two of the biggest football competitions in South America, the Copa Libertadores and Copa Sudamericana. This role is therefore a unique and amazing opportunity to manage campaigns and activations across both these competitions, working closely with key stakeholders at FC Diez and CONMEBOL.

The executive will support the International Sponsorship Manager in driving Betfair’s brand awareness across LATAM with a primary focus on Brazil. With very low awareness of the Betfair brand across LATAM, the role requires someone who is very creative and who is excited by the prospect of sharing their ideas to drive the brand forward.

The footballing legend RIvaldo is one of Betfair’s global ambassadors and the executive would also be required to build strong relationships with him and develop strong content ideas for how he is utilized more effectively across Brazil.

The executive will be expected to bring their local knowledge of the markets to the role and not be afraid to challenge other stakeholders’ views or decisions when necessary. They will be responsible for developing positive relationships with the sponsors and local agencies whose support will be crucial for us to deliver on the brand objectives.

The role requires an ambitious and hardworking individual who will be excited at the prospect of working in sport. They will be looking forward to the challenge of delivering high impact brand campaigns leveraged through ATL and BTL.

They will be responsible for ensuring all contractual rights are delivered, managing everything from ticket inventory to organising events with thousands of fans. To deliver these seamlessly they will need to work closely with the brand, editorial, PR, digital and social teams. Building strong internal stakeholder relationships will therefore be essential.

Another important part of the role will be the responsibility of managing our LATAM social media accounts and editorial websites working closely with local editors and agencies in the creation and posting of content that will be engaging to sports fans and that is highly sharable. The executive will also need to support in the development and approval of social content hosted on partner/sponsor channels. Previous experience or strong familiarity of social media management would therefore be advantageous.

It’s essential that the executive is fluent in Portuguese (Brazilian) and preferably has a strong interest in football.

Frequent international travel will be required

What you’ll be doing..

  • Planning and delivering sponsorship activations with the Copa Libertadores and Copa Sudamericana that drive brand awareness across LATAM
  • Managing small and large scale events such as photo/video shoots with ambassadors and fanzones at finals
  • Collaborating with the wider Betfair brand team, ensuring that all core assets included in the sponsorship deals are delivered effectively across all channels
  • Ensuring campaigns are aligned to the brand playbook and support our brand strategy in the key markets
  • Working with local editors to manage the editorial content on our websites concerning our sponsorships
  • Collaborating with Betfair PR team and local agencies to ensure PR coverage of our sponsorships is optimised
  • Conducting relevant market research in the region to help inform marketing decisions

What we’re looking for..

  • University Degree is essential
  • 2 – 3 years experience in a Marketing role preferred
  • Fluency in Portuguese (Brazilian) and English is essential
  • Strong familiarity or previous experience with posting content across social media platforms
  • Experience with editing programmes such as Photoshop & Premiere Pro would be advantageous
  • Cultural knowledgeable of South American and the football leagues and teams

What you’ll get in return…

Career Progression

5 global brands in 3 continents = endless opportunities. We’re a FTSE 100 with a start-up soul, so if you enjoy working in a fast-paced, innovative environment, you’ll get on here. There are many directions your career can move in; whether it’s gaining promotion within your existing team, or an international move.

Uncapped Holiday Allowance – Yes, you heard that right – UNCAPPED holiday!

Flexible Working – We play many roles in our busy lives; juggling family, fitness, work, study and community interests. Sometimes there just aren’t enough hours in the day. Which got us thinking. Wouldn’t it be great if we could play with time and fit in all the things that are important? Good news. You can. We have a host of flexible working options that are available to everyone at PPB.

The Fun Stuff – Competitive salary and bonus scheme, ‘Pizza & Drinks Fridays’, health and wellbeing with free classes such as Yoga, bootcamp, Brazilian jujitsu, running club and lots of great events organised throughout the year by our own Ministry of Fun.

The Boring Stuff – Free underground parking, subsidised canteen, pension, health insurance, life insurance, sharesave scheme, access to thousands of online learning courses, free fruit to the office daily.

There’s more but we won’t go on…