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Betfair International Online Media Manager

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Role area:
CEO Europe
Contract type:
Full Time
Location:
Dublin or London
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**6 Month Fixed-Term Contract**

The Role…

Reporting to the Head of Online Media Betfair, this role will have real responsibility and the opportunity to impact how we work with the P&L teams, our agencies and partners. Planning and delivering measurable in-audience reach, frequency and relevant messages to the target audiences at scale will be the core objectives for the role.

This role offers the opportunity for an ambitious person to work in a fast-moving environment with a world class marketing team. Furthermore, it will be a key role in delivering operational excellence and establishing Betfair as ‘the most accomplished digital advertiser in the betting industry and beyond’.

What You’ll be Doing…

  • Media & Partner Management: Prospect for, evaluate and negotiate for media placement opportunities, volume and profit targets for new/existing customer campaigns and activity; manage logistics of deployment schedules and agency partner for acquisition/retention media campaigns and activity.
  • Campaign Analysis & Delivery: Responsible for managing and optimizing the display/social budget to ensure we are delivering positive return on investment
  • Achieving Display/social marketing performance goals for brand campaigns, new user acquisition/retention and/or revenue generation.
  • Proactively bringing up proposals for new activities, tests, new channels and ways or working
  • Taking a proactive hands-on approach to driving success, with ownership, accountability and heavy involvement in managing a team to deliver day-to-day display operations for Betfair.
  • Market & Competitive Intelligence: Monitor the marketplace, competitive landscape, industry trends, and 3rd party data sources to constantly identify new marketing opportunities and / or potential threats.
  • Manage end to end testing processes including requirements gathering/documentation, seamless test design and accurate result measurement.

What We’re Looking For…

  • 3 + years’ experience of working in a campaign management capacity in Internet Advertising and Marketing, Consumer E-commerce, and/or Direct Response Marketing with a focus on Online media (display/paid social)
  • Track record of working on campaigns across multiple jurisdictions. Spain and LATAM market experience desired
  • Experience managing a team of 1 or more people.
  • Solid knowledge of ad-serving, tracking systems, RTB/paid social and their applications.

Strong analytical / reporting skills, a high level of proficiency in the use of MS Excel required

What you’ll get in return…

Career Progression

5 global brands in 3 continents = endless opportunities. We’re a FTSE 100 with a start-up soul, so if you enjoy working in a fast-paced, innovative environment, you’ll get on here. There are many directions your career can move in; whether it’s gaining promotion within your existing team, or an international move.

Uncapped Holiday Allowance – Yes, you heard that right – UNCAPPED holiday!

Flexible Working

We play many roles in our busy lives; juggling family, fitness, work, study and community interests. Sometimes there just aren’t enough hours in the day. Which got us thinking. Wouldn’t it be great if we could play with time and fit in all the things that are important? Good news. You can. We have a host of flexible working options that are available to everyone at PPB.

The Fun Stuff

Competitive salary and bonus scheme, ‘Pizza & Drinks Fridays’, health and wellbeing with free classes such as Yoga, bootcamp, Brazilian jujitsu, running club and lots of great events organised throughout the year by our own Ministry of Fun.

The Boring Stuff

Free underground parking, subsidised canteen, pension, health insurance, life insurance, sharesave scheme, access to thousands of online learning courses, free fruit to the office daily.

There’s more but we won’t go on…