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PPC Executive

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Role area:
CEO Europe Online
Contract type:
Full Time
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Job Title: PPC Executive

Reporting Line: Senior PPC Executive

Job Location/Office: Dublin

Role Overview/Purpose:

The PPC Executive will be a member of the team responsible for PPC campaigns for the various Paddy Power Betfair brands, products and regions.

Key Responsibilities

  • Managing PPC campaigns based on agreed requirements, KPIs & targets.
  • Reporting, analysis & interpretation of data to understand performance, what is impacting performance & what we can do to influence it.
  • Optimising performance by identifying, implementing & testing opportunities.
  • Campaign planning, creation & implementation.
  • Day to day account maintenance (e.g. monitoring, troubleshooting, updating).
  • Day to day account optimisation (account structure, keywords, ads, landing pages, bidding).
  • Working with & influencing stakeholders.
  • Collaborating within team to optimise for the group.
  • Optimising processes.
  • Keeping up to date with industry knowledge, developments, tactics & strategies.

Essential Skills & Experience

  • Minimum 1 year PPC experience.
  • Experience of managing international PPC Campaigns.
  • Excellent written and verbal communication skills.
  • Strong academic background, to degree level or above.
  • Motivated, enthusiastic and focused on a career in marketing.
  • Team player with personal characteristics that engender trust and confidence.
  • Ability to work independently, in a team & to take on responsibility for own projects.
  • Collaborates across the organisation to get things done.
  • Communicates effectively.
  • Understands the business and makes good commercial decisions.
  • Analytical and results-driven.
  • Time management, organisation & prioritisation.
  • Attention to detail.
  • Advanced Microsoft Excel.

Desirable Skills & Experience

  • Experience in a dedicated digital marketing role.
  • Google Adwords.
  • Google Adwords qualifications.
  • Experience using Google Analytics.
  • Google Analytics qualifications.
  • Basic knowledge of coding.
  • Project management.