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Sportsbook Product Manager

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Role area:
CEO Europe Online
Contract type:
Full Time
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Reporting to the Lead Product Manager, the Sportsbook Product Manager will be responsible for managing the Sportsbook Product on the PP/BF brands and supporting other key sportsbook initiatives aligned to the strategic goals and outcomes.

Based on customer needs and business objectives, this role will be responsible for delivering a market leading Sportsbook product experience for core sports bettors through the distinctive brands.

You will be obsessed with how Sportsbook customers interact with our products, using data and insights to ensure we develop a pipeline of compelling In Play and Pre-Match products that differentiate our brands in the minds of our customers.

You will also work closely with a broader community of product managers across BF & PP to share and leverage best practice to improve performance and efficiency.


The Sportsbook Product Manager, will:

Customer Focus

  • Be metric obsessed, monitoring and reporting on product and customer KPIs, aligned to PPB strategic goals and outcomes
  • Work with the Sportsbook Product team to clearly articulate the respective customer “why” behind initiatives
  • Understand distinct segment personas, drivers of performance, behavioural attributes pain points and customer journeys and use evidence to demonstrate customer needs
  • Work with i) Strategy & Insights and iii) Product Analytics to gather and manage product feedback through surveys, user research, customer data & analytics and A/B testing when required
  • Capture and translate user needs into requirements and priorities

Develop the Sportsbook Strategy for PP/BF

  • Based on your areas of ownership, be responsible for developing and maintaining the roadmap ensuring it is aligned to the PPB EU Strategy and goals
  • Liaise with the Lead Product Manager and Head of Sportsbook Product to agree development objectives and translate into prioritised and measurable goals
  • Provide clear product direction and focus on measurable outcomes and success metrics, not solutions

Product Lifecycle Management

  • Live and breathe evidence-based product development and day-to-day management
  • Be accountable for achieving Product KPIs aligned to PP/BF strategy and Outcomes
  • Obsess about driving positive impact to PP/BF, measuring, tracking and reporting on key product performance and ensuring all stakeholders across teams are aligned to product specific goals
  • Work with Customer Support, P&L, Trading and Technical teams to identify opportunities and improve product performance
  • Engage with Exchange, eCommerce and International Betfair Product teams to communicate the Sportsbook priorities and align where needed
  • Co-ordinate competitor and market activity monitoring and continuously assess strengths, weaknesses and opportunities for the PP/BF product
  • Lead on product launches with marketing and P&L teams

Stakeholder management

  • Ensure all initiatives have defined customer needs, clearly articulated business cases and time-based success metrics that are agreed with key stakeholders
  • Collaborate with stakeholders to define & communicate the product outcomes
  • Work collaboratively with stakeholders to ensure buy-in, alignment and successful delivery of the PPB roadmap vs. success metrics


  • Needs to assist in identifying and developing top talent both external to the team and within the team
  • Needs to mentor junior members of the team i.e. Product exec or grad to develop their skillset
  • Needs to champion ideation sessions within and beyond the product management team
  • Needs to look for global product synergies and look to drive relationships across the group


The Sportsbook Product Manager, will be…

  • Customer Obsessed: Builds and maintains strong relationships with stakeholders; champions the needs of customers and the importance of exceeding expectations; builds and delivers solutions that exceed customer expectations; prioritises customer satisfaction and builds commitment in others to provide outstanding service
  • Effective Communicator: Provides clarity on goals; is effective in all types of communication; adjusts communication style to fit the audience; consistently communicates the vision for Sportsbook and to inspire, energise and motivate others throughout PPB; ensures others understand how their efforts positively impact the bigger picture
  • Quality Decision Maker: Makes quality, long and short-term decisions considering various inputs and through collaborating effectively; regularly practices and encourages cross-functional problem solving and decision making
  • Wins Together: Gains trust and support of others; can establish and engage networks to get stuff done; seeks out opportunities to partner across organisational boundaries
  • Nimble: Is energised by new and unfamiliar situations and can learn quickly when faced with new situations and be open to new ideas and ways of working; proactively shares lessons learned across the organisation
  • Hungry for Results: Drives teams in the matrix to achieve and exceed results with agility, pace and energy through high impact, bold and challenging objectives; always takes accountability for results and can cut across silos to make the right decisions that they and others can be proud of; develops a strong reputation with stakeholders for being trusted, fair and for doing what’s right
  • Commercially Savvy: Aware of emerging external factors and changing market dynamics; has good understanding of business drivers and the industry to guide decisions and lead others


  • Degree level education – Masters would be an advantage
  • Track record of outperformance vs. peers
  • Experience working in an online business
  • Online product management experience is essential