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International Executive

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Role area:
CEO Europe
Contract type:
Full Time
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Job Title: International Executive

Reporting Line: This role reports to Marketing Manager (Digital/Partnerships)

Job Location/Office: Halifax, West Yorkshire

For this role you must be interested in a variety of sports including football.

Role Overview/Purpose:

The Content and Marketing teams are responsible for showcasing our product and content portfolio to existing and potential customers alike across all channels and for delivering against targets with partners.

The International Executive will be responsible for our expansion outside of UK and Irish markets. They will be responsible for the creation and delivery of marketing campaigns across all relevant channels including social, search, email, paid advertising and mobile – they will also assist in planning and reporting.

In addition to this, they will at times be required to produce content that specifically targets certain countries that fall under their remit.

Their specific focus will be to grow traffic and social engagement, whilst also helping to maximise revenues through digital channels with betting partners.

This is what you’ll be doing:

 You will be responsible for the delivery of all Infogol marketing activity which will be predefined by a marketing calendar

 You will develop engaging and effective marketing communications from concept to delivery for all relevant marketing channels which serve to engage our existing user base and acquire new users

 You will be responsible for liaising with key international stakeholders and contacts to enable the delivery of content and marketing in multiple languages.

 As part of the team you will be required to input into the planning of marketing activities related to Infogol, as well as assisting in the development of our strategies and future product development

 You will be required to monitor the outputs (especially marketing comms) of competitors and content platforms targeting the same audience in order to take learnings from them and apply it to our own work, as well as monitoring key social channels for any changes or new features that we can utilise

 You will play a major part in the delivery of marketing communications for Infogol. For this reason you may sometimes be required to work weekends or evenings to cover any major footballing action. We can accommodate some remote working after a successful training period.

Behavioural Competencies

  • Driving Results: A highly motivated, self-starter, who pursues work at pace, has a track record of exceeding goals and constantly seeks realistic opportunities to improve current performance.
  • Team Player: Works co-operatively with others, being respectful to others whilst representing your own interests and is able to change communication styles to meet the needs of various audiences.
  • Customer Centric: Understands the drivers and needs of our customers, establishes and maintains effective customer relationships and always meet or exceed customer expectations.
  • Seeks opportunities: Comes up with new ideas, looks at problems differently, can put creative ideas into practice, learns quickly in new situations and turns failures into learnings whilst maintaining a positive attitude.
  • Great Communicator: Effective communication in a variety of settings – especially when customer-facing. Listens to others – being open to their opinions and demonstrating humility.

Education, Qualifications & Experience

  • Degree-level qualification, plus experience in marketing
  • Understanding of different marketing channels – e.g:- SEO, Social, PPC
  • Creative thinking in the development of marketing campaigns
  • Good knowledge of the betting industry globally
  • Good knowledge of sports across the globe
  • Preferably the right person should be bilingual/multilingual

By submitting your application online, you agree that your details will be used to progress your application. If your application is successful, your details will be used to administer your HR record. If your application is unsuccessful, we will retain your details for a period no longer than two years, in order to consider you for prospective Paddy Power Betfair roles.