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Marketing Insights Manager

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Role area:
CEO Europe Online
Contract type:
Full Time
Location:
Dublin
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The role is responsible for the coordination and delivery of insights on marketing activities to both prospects and customers. The successful candidate will be adept at line management, stakeholder management as well as experienced with conceiving, designing, building and implementing analytical insights. Comfortable with managing multiple work streams and driving consistent best in class delivery of marketing insights. The successful candidate will lead a team of two very talented analysts and will play a key role in enabling optimal marketing strategy through the use of analytics.

Responsibilities:

  • Manage a team of analysts, ensuring that team is suitably supported & resourced to deliver broad range of insights/analysis across TV, print, radio, digital marketing,etc.
  • Develop long term vision for the insights team and make it happen
  • Distilling & communicating marketing insights across all marketing channels
  • Supporting other teams and relevant stakeholders with data & insights as required, including data auditing, sense checking model outputs, KPIs, developing new analysis, developing and surfacing new data visualisations
  • Track relevant KPIs and the impacts on them from various media campaigns
  • Project management of BAU objectives and also exploring new techniques/methods
  • Stakeholder management both internal and external stakeholders across marketing/brand/finance/commercial
  • Ensuring that comprehensive & clear documentation is maintained
  • Work with other analytical teams to streamline capabilities in terms of analysis & reporting
  • Lead projects independently as required
  • Work with agency partners to ensure that best practice is followed with regards delivery of data, analysis, and reporting on media assets
  • Address ad hoc questions in a timely manner
  • Requesting data from relevant external agencies as well as from internal data owners as required to enable analysis

Skills and Experience:

  • 3+ years’ experience in a data driven environment delivering insight and/or reporting
  • 3+ years’ experience of data analysis/statistical application e.g. R, python, SAS, SPSS etc.
  • 3+ years’ experience of SQL/Oracle
  • 3+ years’ experience of Project management experience
  • 2+ years’ line management experience
  • Honours Degree qualification in a quantitative field e.g. Math, Stat, Physics, Actuary, Economics (ideally MSc or PhD)
  • Excellent presentation skills to distil insight from complex data sets or concepts
  • Strong attention to detail
  • Experience with SQL/Oracle, Excel, PPT and tableau (or equivalent data viz tool)
  • Ability to communicate clearly & succinctly
  • Excellent organisational & time management skills
  • Knowledge of Sportsbetting, Exchange, Gaming or Social gaming businesses a bonus
  • Knowledge of marketing concepts and media capabilities preferred
  • Experience working with Big Data a bonus

Competencies:

  • Business Insights: Has a nose for business, uses insights to impact commercial drivers. Is competitive
  • Drives Results: Gets stuck in and achieves results that impact the bottom line with high levels of energy and enthusiasm
  • Collaborates: Is a team player – works with others across the organisation to get things done
  • Being Resilient: Ability to keep a cool head and effectively manage multiple stakeholders and multiple deliverables simultaneously
  • Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences
  • Drives Vision & Purpose: clearly articulates and shows personal commitment to our vision and purpose
  • Flexible & agile: Able to quickly respond to changing business needs and ensure that work streams are prioritised