Who are you and what do you do here?
My name is Angeliki and I am a Senior VIP Marketing Executive. My primary responsibility is the Casino Marketing strategy and plan delivery across both brands for VIP players. The role is very commercially driven and reactive as it engages with different teams around the business, including Marketing, Product, Account Management and Operations.
VIP Marketing focuses on the strategic delivery of the Marketing plans across products and brands in order to provide a bespoke customer experience for the high value players.
What’s the best bit of your job? And what’s the most the challenging bit?
The best part of my job is that it’s very strategic and data-driven, which means I get to leverage my analytical background as an economist. The most challenging bit is managing to be proactive and agile in a matrix organisation with many different deadlines and procedures whilst also trying to meet commercial targets.
Would you say Paddy Power Betfair is a great place to work?
PPB is definitely a great place to work. For me, there are three main factors: the people, the culture and the technology focus on its products. It’s different from other employers in the sense that it manages to mix the above three very well, providing an inspiring and rewarding workplace.
What do you think about career progression at Paddy Power Betfair?
Progressing within the company is not a linear process, which is really encouraging for people who want to either progress faster or gain exposure to different sides of the business. Management is also very supportive of internal career progression, which gives people extra motivation as well.
If you could choose a superpower what would it be?
If I could choose a superpower, it would have to be flying. The idea of being able to go anywhere in the world and visit many amazing places is thrilling. Also, being able to commute to anywhere in London without the hassle of Tube signal failures is a plus!