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Who are you and what do you do?

Hello, I’m Lee – and I am Head of PR for Paddy Power. I could bore you with the details of all my responsibilities and duties here, but the long and short of it is that the PR team is charged with getting the brand as much media attention as possible.

Basically, I’m an attention seeker. That’s kinda what the PR team does – we’re all divas. We work out which topical stories we can react to with Paddy Power odds. We talk about anything and everything, and riff off current affairs to communicate our distinctive brand and tone of voice.

What’s the best bit of your job? And the most challenging?

My previous job title was ‘PR & Mischief Champion’ which was a pretty great icebreaker when meeting new contacts. Now, I’d say the best bit about this job is that it means becoming an overnight expert in hugely different topics on a daily basis.

One minute we’re talking on TalkSport about the weekend’s football action, the next we’re being grilled by the New York Times on why we’re advertising for a Head of Trump Betting. It’s both the best bit and the most challenging at the same time.

Would you say Paddy Power Betfair is a great place to work?

We’re fortunate to work for a market leader and innovator – one that’s ready to take risks and invest in order to progress. I previously worked in the media, where it felt like the opposite was true. PPB is a company going forward.

What is the culture at Paddy Power Betfair like?

It sounds silly, but even the culture of having regular one-to-ones was novel to me, having come from an employer who would only have conversations like that once a year, at review time.

In the marketing department there’s a palpable sense that this is a place where the job gets done. People work hard and, moreover, are willing to help you get your job done too. There’s little territorialism, but instead a brilliant sense of collaboration across teams and departments.

If you could choose a superpower what would it be?

I’d go for the ability to come up with hilarious and original answers to questions like this, that don’t end up coming across creepy or weird. Otherwise, invincibility. Obvs.

Who are you and what do you do here?

My name is Dermot O’Sullivan and I’m the Head of Marketing Evaluation. I help PPB to quantify the effectiveness and efficiency of its various marketing levers — whether the campaigns are hitting home and strengthening our brand.

Myself and the Marketing Evaluation team exist to support the PPB marketing strategy by enabling data-driven decisions around marketing investment, planning and testing. We do this through a combination of marketing analytics (simulations, valuations, forecasting), statistical modelling and working with agencies to track performance.

What’s the best bit of your job? And what’s the most the challenging bit?

The best bit is the variety. The most challenging bit is the variety. It’s a difficult question for me because I’m not really doing the same things over and over. Sometimes I wish for a bit more of a routine — but only for a moment.

Would you say Paddy Power Betfair is a great place to work?

I would. It’s a meritocracy with lots of variety and lots of career development opportunities. No two days are ever the same. Colleagues are high performers and there is good craic. Within the Marketing department where I work, the culture is fast paced, performance driven, sport obsessed and it’s generally a fun place to be.

Which is your favourite Paddy Power Betfair company value and why?

Relentless will to win. Because a person cannot step into the same river twice.

If you could live anywhere in the world where would it be and why?

San Fran because it’s so chilled out and I love California. It’s my kind of city.